Kamis, 20 Oktober 2016

Oreo - Wikipedia

Twentieth century[edit]

The "Oreo Biscuit" was initially created and delivered by the National Biscuit Company (today known as Nabisco) in 1912[4][5] at its Chelsea, Manhattan plant in the ebb and flow day Chelsea Market intricate, situated on Ninth Avenue somewhere around fifteenth and sixteenth Streets.[6] Today, this same square of Ninth Avenue is known as "Oreo Way."[6] The name Oreo was initially trademarked on March 14, 1912.[7] It was propelled as an impersonation of the Hydrox treat fabricated by Sunshine organization, presented in 1908.[8]

The first plan of the treat included a wreath around the edge of the treat and the name "OREO" in the center.[9] In the United States, they were sold for 25 pennies a pound (453 g) in oddity jars with clear glass tops. The principal Oreo was sold on March 6, 1912 to a merchant in Hoboken, New Jersey.[10]

The Oreo Biscuit was renamed in 1921, to "Oreo Sandwich."[2] another plan for the treat was presented in 1924.[9] A lemon-filled assortment was accessible quickly amid the 1920s, however was discontinued.[9] In 1948, the Oreo Sandwich was renamed the "Oreo Creme' Sandwich"; it was changed in 1974 to the Oreo Chocolate Sandwich Cookie.[2] The current Oreo outline was produced in 1952 by William A. Turnier,[11] to incorporate the Nabisco logo.

The cutting edge Oreo treat filling was created by Nabisco's central sustenance researcher, Sam Porcello.[6][12] Porcello held five licenses specifically identified with his work on the Oreo.[12] He additionally made a line of Oreo treats secured in dull chocolate and white chocolate.[6][12] Porcello resigned from Nabisco in 1993.[6] In the mid 1990s, wellbeing concerns incited Nabisco to supplant the grease in the loading with in part hydrogenated vegetable oil.[13] Oreo treats are famous with certain dietary confinements, similar to veggie lovers, on the grounds that the cream inside the treat is not produced using any creature products,[14] nonetheless, there is a danger of cross-pollution from other dairy-containing items made in similar generation areas.[15]

Twenty-first century[edit]

Beginning in January 2006, Oreo treats supplanted the trans fat in the treat with non-hydrogenated vegetable oil.[13][16][17][18]

Nabisco started a showcasing program in 2008, publicizing the utilization of Oreo treats in an amusement called DSRL, which remains for "Twofold Stuf Racing League." The DSRL was acquainted one week earlier with Super Bowl XLII. This game had additionally been supported by football siblings Peyton Manning and Eli Manning.[19] Sisters Venus and Serena Williams have likewise joined, and tested the Mannings to a race, which circulated in a promotion on January 18, 2009.[20] Another battle began for Golden Double Stuf Oreo treats with the siblings being tested by Donald Trump and "Twofold Trump", played by Darrell Hammond; the date for this opposition was January 24, 2010. The Mannings won in both cases. Another promotion battle is at present rotating around a 'Hooded Menace' debilitating to assume control over the Double Stuf Racing League, and Eli Manning and Stufy (the DSRL mascot) requiring some help airing starting close by September 14, 2010. After six days, it was reported that Shaquille O'Neal and Apolo Ohno joined Oreo Double Stuf Racing League vets Eli Manning and Venus Williams.

In April 2011, Oreo reported its extraordinary version Oreo treats with blue creme in advancement of the 2011 3D PC vivified film Rio. The advancement included stickers inside every bundle of treats. Two sorts of challenges were additionally declared: in the first place, by finishing a collection of stickers, purchasers could win three motion picture passes and medium lunch room combos; second, by discovering winning stickers in bundles with prizes, including a trek to Rio de Janeiro, rucksacks, silver screen goes for a year, and 3D glasses. The advancement finished May 30, 2011,[21] and was accessible in Ecuador, Peru, and Colombia.[22]

The rainbow Oreo promotion in support of Gay Pride month

In June 2012, Oreo posted an advertisement showing an Oreo treat with rainbow shaded cream to honor Gay Pride month.[23] The treat itself is not being fabricated or accessible available to be purchased. The advertisement provoked some negative remarks however Kraft remained by their advancement expressing "Kraft Foods has a pleased history of commending assorted qualities and comprehensiveness. We feel the Oreo advertisement is a fun impression of our values."[24] The Gay Pride promotion was taken after amid 2012 by a progression of promotions honoring different occasions and occasions, including a red, white and blue cream Oreo for Bastille Day, a surge of treat scraps for the presence of the Delta Aquarid meteor shower, and a treat with a rough nibble removed from it for Shark Week.

Universal distribution[edit]

Oreo treats are dispersed worldwide through an assortment of offers and advertising implies. In the United Kingdom, since May 2008, after stocking of Oreo (called Oreo bread rolls in UK[25]) in the market chain Sainsbury's, Kraft chosen to completely dispatch the Oreo over the UK, repackaged in the more recognizable British tube outline, went with a £4.5M TV publicizing effort around the 'turn, lick, dunk' catchphrase.[26] Kraft as of late cooperated with McDonald's to bring the Oreo McFlurry (as of now discounted in numerous nations) to a couple McDonald's areas amid its yearly Great Tastes of America advancements, as of October 2015 the Oreo McFlurry turned into a changeless menu thing at McDonald's in the United Kingdom. An Oreo enhanced "Krushem" drink was likewise on special in UK KFC stores. The UK Oreo site gives a marginally extraordinary fixings rundown to that of the US item. Not at all like the US form, UK Oreo treats initially contained whey powder as were not appropriate for individuals who maintain a strategic distance from drain items. As the whey powder was sourced from cheddar made with calf rennet, UK Oreo treats were additionally not reasonable for vegetarians.[27][28] On 6 December 2011, Kraft declared that Oreo treats would begin to be created in the UK. Their Cadbury plant at Sheffield in South Yorkshire was chosen to fabricate Oreo treats in the UK surprisingly. Creation began on May 2013.[29]

As indicated by the Kraft Foods Company the Oreo is the "World's Best Selling Cookie".[30] As the notoriety of Oreos keeps on developing, so does the measure of appropriation that accompanies it. In March 2012, Time Magazine reported that Oreos were accessible in more than 100 unique nations. In general, it is evaluated that since the Oreo treat's beginning in 1912 that more than 450 billion Oreos have been delivered around the world. The United States, China, Venezuela, Canada, and Indonesia round out the main 5 nations as far as sales.[31]


As per an announcement from Kim McMiller, an Associate Director of Consumer Relations,[citation needed] a two-organize process is utilized to make Oreo treats. The base cake batter is shaped into the recognizable round treats by a rotational form at the passageway of a 300-foot-long broiler.

Quite a bit of Oreo creation was once done at the Hersheys production line in Hershey, Pennsylvania.[citation needed] Oreo treats for the Asian markets are fabricated in Indonesia, India and China, aside from Japan where Oreo was made locally under the brand "Yamazaki-Nabisco". Oreo treats for Europe are made in Spain and in Russia (Mondel─ôz Rus') for purchasers in a few CIS nations. Oreo treats sold in Australia are fabricated in Indonesia (beforehand China) or Spain, contingent upon flavor. The Canadian delivered form (sold under the Christie's image) incorporates coconut oil and is sold just in that locale. Assembling of Oreo bread rolls in Pakistan started in mid 2014 at the creation plant of Continental Biscuits Limited in Sukkur, Pakistan in a joint effort with Mondelez International of the United States and Continental Biscuits Limited of Pakistan.

Oreo boycott[edit]

In 2015, Mondelez declared its choice to close some of its American manufacturing plants and move Oreo creation to Mexico, inciting the Oreo boycott.[32] In 2016, after generation had begun in Mexico, the AFL-CIO supported the blacklist and distributed purchaser direction to recognize which Mondelez items were made in Mexico.[33]

In July 2016, Oreo treats stopped being made in Chicago, US.[34]


Principle article: List of Oreo assortments

Notwithstanding their conventional plan of two chocolate wafers isolated by a cream filling, Oreo treats have been delivered in a wide range of assortments since they were initially presented, and this rundown is just a manual for a portion of the more eminent and late sorts; not all are accessible in each nation. Prominent flavors in the US are:

Diverse sizes of Oreo treats: smaller than normal, consistent and Double Stuf

Twofold Stuf Oreo (presented in 1974)[35] have about double the ordinary measure of white creme filling. Accessible in nutty spread, unique, cool mint, chocolate creme, and birthday cake. In the UK they are called Double Stuff Oreo (take note of the twofold 'f') and are presently just accessible in unique.

Mega Stuf Oreo presented in February 2013, are like Double Stuf Oreo treats, yet with considerably more white cream filling. They come in both chocolate and brilliant assortments.

Football Oreo football-molded Oreo treats, presented in 1976

Enormous Stuf Oreo (presented in 1987)[35] were a few times the extent of a typical Oreo. Sold exclusively, each Big Stuf contained 250 calories (1,000 kJ)[36] and 13 grams of fat. They were ended in 1991.

Small scale Oreo, initially discharged in 1991,[37] are nibble estimated renditions of common Oreo treats. In the wake of being stopped in the late 1990s they were re-discharged in 2000 alongside the updated 2001 Dodge Caravan as a feature of a limited time tie-in with DaimlerChrysler[38] Their 1990s bundling comprised of a "scaled down" variant of the full-estimate cardboard plate and box utilized as a part of bundling at the time. Their present bundling comprises of an aluminum thwart bag.[citation needed]. Little Oreos are additionally accessible, in unique and brilliant assortments, in Nabisco To-Go Cups, lidded plastic mugs which fit into auto glass holders, along mind

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